Oh my Google. The Unidentified was a pretty cool book. It takes place in a not-distant future where, because the government has budgeted no money for education, corporations take over schools. “School” is now “the Game”, and you earn Score by playing what seem to be educational video games or hunting down the answer to a physics question you receive on your phone or by creating art or clothes or music that other kids think is cool and that a Sponsor will want to sell. The catch is that if you get chosen by a Sponsor to be a representative for their brand, or if you get a high enough Score, you can win prizes like a college scholarship, so Score is important to poorer kids like Katey Dade (screen name Kid).